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There are 24 newspapers being analyzed, these are chosen according to their circulation figures. Following a reading chart, four of them are monitered daily throughout the week and on Sundays two sports newspapers are read. The monitoring of the papers will last for 12 months.
The newspapers are: Zaman, Posta, Hurriyet, Sabah, Haber Turk, Milliyet, Vatan, Takvim, Aksam, Turkiye, Sozcu, Gunes, Yeni Safak, Star, Cumhuriyet, A.Vakit, Yeni Cag, Bugun, A.Sok, Milli Gazete, Taraf, Radikal, HO.Tercuman, Ortadogu, and the sports papers are Fotomac and Fanatik.
Every page and every article is analyzed; the articles and columns containing any form of hate speech against a religious and/or ethnic group is selected for further analysis.
The articles are analyzed and coded technically and content-wise. The technical information includes the following: is the piece a news article, a column, opinion piece or a readers contribution; is the news taken from a news agency or written by a particular journalist; are any visuals used?, etc.
The content of the piece is coded according to how the hate language is used. After coding which ethnic and/or religious group is targeted, the journalistic methods used to convey the hate speech are determined and coded according to the following: attributing a particular negative characteristic or a crime to a particular group; creating a perception of potential/existing threat or enemy; inciting, advocating or justifying violence against a group; using dehumanizing adjectives; degrading/humiliating a group based on an individual or an act of an individual (guilt by association), etc.
The visuals of the piece, if any, are also analyzed whether the visual is directly associated with the news or not. The main purpose of doing so is to identify if the visual is used as a tool for humiliation against a group, even if there is no direct hate language in the article itself.
The four monthly reports provide a summary of the analyses. The information included in these reports include which groups are mostly targeted and the reasons (i.e., the context); which methods are widely used by the columnists and editors; what are the common perceptions that are being portrayed to the reader. Additionally, quantitative information such as the number of articles analyzed; the newspapers that use hate language; and the journalists/columnists that use the hate language widely, etc. The reports contain sample clippings for each method that is used to target a group.
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